Aviation News Hubb
Advertisement Banner
  • Home
  • Aviation News
  • Airlines News
  • Contact
No Result
View All Result
  • Home
  • Aviation News
  • Airlines News
  • Contact
No Result
View All Result
Wellnessnewshubb
No Result
View All Result
Home Airlines News

Tourist return sluggish in October despite global ad campaign – Australian Aviation

admin by admin
December 22, 2022
in Airlines News


The return of tourists to Australia was still sluggish in October despite the launch of a major ad campaign to entice international visitors.

Data released by the Australian Bureau of Statistics show there were 430,000 “short-term overseas arrivals” in October 2022, 55 per cent of the 774,000 recorded in October 2019.

That was a slight improvement on the 53 per cent comparison recorded in September.

While the number of international arrivals into Australia has been steadily increasing in 2022, very few of those appear to be traditional tourists.

Across the 2021-2022 financial year, for instance, just 18 per cent of those arriving listed their reason for coming to the country as being to holiday, compared to 56 per cent who cited visiting friends or relatives.

The data appears to corroborate the observation made by Adelaide Airport’s MD, Brenton Cox, on the Australian Aviation Podcast.

“Right now, probably most of the people coming from overseas are doing so to visit friends and relatives, or for essential business,” he said. “The big free, independent travellers haven’t quite made their way here yet.”

Cox said he believed Australia’s COVID-19 response — which saw state borders open and close and a high-profile incident involving Novak Djokovic — deterred casual visitors.

“I just remember looking at the scenes when Djokovic was being booted out of the Australian Open. And at that moment, you went, ‘Wow, it’s a lot of eyeballs on this.’

“And there are a lot of people who — similar to the state border risk — thought, ‘Well, if I come to this country, am I going to be trapped? Or am I going to be stuck in a detention centre?’”

On Wednesday, Sydney Airport’s chief executive called on international airlines to operate more flights. Geoff Culbert said that while international travel is “ticking up”, numbers are still “lagging behind pre-COVID levels” due to a lack of capacity.

It corroborates data released by the Department of Transport, which shows how the number of international seats for sale – or capacity – is down 45 per cent on pre-pandemic numbers, industry-wide. It has meant that international flights are now jam-packed with 90 per cent of seats full, in what is likely to be one of the highest occupancy rates in history.

Tourism Australia bosses will hope its latest campaign, launched in October, will make a difference over time. The ads feature Ruby the souvenir kangaroo, voiced by Australian actress Rose Byrne, best known for her role in the film Bridesmaids.



Source link

Previous Post

The Value of Transition Training – Hangar Flying

Next Post

Wizz Air Launches 5 More Belgrade Routes With A 4th Airbus A321

Next Post

Wizz Air Launches 5 More Belgrade Routes With A 4th Airbus A321

Recommended

Ukraine Requests Two Squadrons Of F-16s But Giving ‘Vipers’ to Kyiv Is Easier Said Than Done

2 months ago

Taipans, Chinooks and Hercules help WA flood clean-up – Australian Aviation

3 months ago
aviation-03

© Aviation News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Aviation News
  • Airlines News
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • Aviation News
  • Airlines News
  • Contact

© 2022 Aviation News Hubb All rights reserved.