Boomerang, a leading lost and found platform that reconnects people with their items, this week announced that the United States’ Savannah/Hilton Head International Airport and Syracuse Hancock International Airport are now using the company’s services. The airports are keen to utilize Boomerang’s AI matching technology to help boost operational efficiency and customer experience.
The right backing
Different airports and airlines have varying policies when it comes to dealing with lost property. Regardless of the process, it can still be a stressful experience. Thus, Boomerang seeks to reduce the complications of the procedure.
Skyler Logsdon is the CEO and co-founder of Boomerang. Before this, he was on the founding team of Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV.
Additionally, prior to Tatari, he was an early hire focused on sales and partnerships at ZIRX, which pivoted to Stratim, a ridesharing fleet management company that was acquired by KAR Auction Services.
Born in Ojai, studied Entrepreneurship at Drexel University, and after several years in SF and LA, Skyler now lives in Miami. We caught up with him to talk about the exciting opportunities to be had with the Boomerang platform.
A modern solution
Sumit Singh: Please tell us about the background of Boomerang.
Skyler Logsdon: Boomerang offers a much-needed solution built with AI technology to help mitigate the frustration associated with the lost and found experience at businesses.
Americans spend an estimated $2.7 billion annually to replace lost items, most of which are lost at businesses. Boomerang’s mission is to help businesses of all types – including airports, stadiums, concert venues, hotels, cruise lines, theme parks, universities, metros, and ridesharing – reunite people with their lost items.
SS: Please tell us more about the technology involved.
SL: Implementing Boomerang’s intelligent, efficient, and user-friendly lost and found solution, its network partners have real-time visibility into the misplaced items found at their location and customers’ lost item claims.
Boomerang’s technology quickly matches found inventory to lost item claims and communicates the status of the claim with the customer. Leveraging AI technology, Boomerang delivers a transparent and trusted lost-and-found experience for consumers whenever they lose an item on the go.
Expanding network
SS: How important is the addition of Savannah/Hilton Head International Airport and Syracuse Hancock International Airport to your portfolio?
SL: These are phenomenal partnerships for us and a large step towards accomplishing our mission of solving lost and found. Airports are a key piece of the puzzle, alongside airlines and TSA. Once Boomerang partners with all airports, airlines, and TSA, the travelers lost and found black hole frustrations will be a thing of the past.
SS: How can passengers benefit from the AI tech involved?
SL: Passengers benefit from the ability airports now have to quickly match lost item claims to the inventory they have in their possession. There’s no more bottleneck of a human checking the call logs or emails, then trying to match that claim to an item in a box or on a shelf, and communicating the results back to the customer.
Our smart AI technology quickly powers the entire matching experience and gets passengers the status of their claims much faster.
SS: How have companies improved the efficiency of solving lost property cases?
SL: I can say that Boomerang enhances the partners’ operational efficiency internally, saving them a ton of time in the lost and found department. Simultaneously, Boomerang provides customers with a much better lost and found experience. Happy customers = returning customers.
Looking ahead
SS: What is the priority for the company this year?
SL: Boomerang’s main focus for 2023 is to continue to grow our team and partnerships. From my sports background, I believe wholeheartedly that teamwork makes the dream work. We are always looking for phenomenal talent to join our mission of solving lost and found.
You will see a continued focus on overdelivering for our partners and customers. We are customer obsessed at Boomerang – we love listening to them and wowing them with phenomenal experiences.
On the partnerships front, we will continue to rapidly expand our partnerships to get more and more businesses on the Boomerang network, across a variety of sectors, including airports, airlines, hotels, casinos, theme parks, cruise ships, rideshare companies, stadiums, colleges/universities, and metros.
What are your thoughts about the Boomerang platform? Let us know what you think in the comment section.
